• Sulfate-free.
  • Detangles and hydrates without frizz.
  • 24H protection against frizz even in high conditions of humidity.
  • Protects hair from blow-dry heat.
  • Helps to prevent split ends.
  • Leaves hair shiny and silky.
  • 99% less hair fall due to breakage from brushing*.
  • 88% more smooth/conditioned**.


Genesis is not a hair loss product. *vs. non-conditioning shampoo. **vs. non-conditioning shampoo.

Défense Thermique Blow Dry Primer

$37.00Price